Joe Freshgoods x New Balance 1890 'Naughty Things'

Joe Freshgoods turns the New Balance ABZORB 1890 into a late-night neon confession with the “Naughty Things” colorway. Purple mesh, layered synthetic and textile overlays, and glossy patent hits turn the chunky runner into a loud-but-controlled statement. Underneath all that drama, ABZORB cushioning keeps it wearable for all-day city missions. It feels like Joe took a classic NB, turned the volume up, then left you holding the aux cord.

ABZORB cushioning comfort

The 1890 silhouette is loaded with New Balance ABZORB cushioning, built to soak up impact while staying surprisingly lightweight. You get real running heritage under a lifestyle-ready upper, so your feet handle long days, late nights, and questionable decisions. Soft landings, stable steps, and that chunky, confident stance your other sneakers suddenly feel a little jealous of.

Bold layered upper construction

A breathable mesh base sets the stage for layered synthetic and textile overlays, giving the “Naughty Things” pair both structure and depth. Patent leather accents sit on top like exclamation points, catching light with every step. The combination feels technical but still playful, pulling your eye across the panels the way a good album pulls you through every track.

“Naughty Things” purple palette

The Pirate Black, Heron, and Persian Purple scheme leans into night-mode energy: electric, saturated, and a little mischievous. Dark hits ground the shoe while the purple tones do all the talking. On foot, they read as bold but not clownish, sliding easily from graphic tees and cargos to elevated streetwear fits without losing their main-character energy.

Night Out Downtown

Pair the “Naughty Things” with black straight-leg cargos, a washed grey heavyweight tee, and a cropped black bomber. Add purple socks peeking over the collar, a slim chain, and a compact crossbody bag. The shoes handle the loudness; everything else plays supporting role with clean, low-key textures.

Weekend Gallery Runs

Go with relaxed light-wash denim, a tucked-in white boxy tee, and an oversized lavender cardigan or chore jacket that nods to the purple accents. Finish with thin-frame sunglasses and a canvas tote. The outfit feels artsy without trying too hard, letting the sneakers be the curated piece in your personal exhibition.

Airport Flex Comfortable

Rock a black nylon tech pant with zip cuffs, a charcoal hoodie, and a lightweight purple or Heron-toned windbreaker. Add a sleek backpack and a beanie for early flights. The ABZORB sole keeps security-line pacing comfortable, while the color pops make you look more “tour announcement” than “flight delay victim.”

Specifications

Shipping

• ETA Shipping – approx. 18–20 days

SKU: U18908JY