Privacy Policy

Effective Date: April, 2025

Introduction

At Dawntown Fashion Private Limited ("Dawntown," "we," "our," or "us"), we prioritize your privacy and are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data when you visit our website (www.dawntown.in), use our mobile applications, or engage with our services (collectively, the "Services"). By using our Services, you consent to the practices described in this policy. We may update this policy periodically to reflect changes in our practices or legal obligations. Significant changes will be communicated to you via email, on our website, or within our Services. Please review this policy regularly to stay informed.

1. Information We Collect

We collect information to provide, improve, and personalize our Services, depending on how you interact with us.

Information You Provide:

Account Information: Name, email address, password, phone number, shipping and billing addresses.
Transaction Information: Product details (size, price), payment and shipping information.
Customer Support Interactions: Inquiries, feedback, or complaints shared via email, phone, or social media.
User-Generated Content: Reviews, ratings, or photos submitted about our products.

Automatically Collected Information

Device Information: IP address, browser type, operating system, time zone, unique device identifiers.
Usage Data: Pages visited, products viewed, search terms entered, referring or exit pages, date/time stamps.
Tracking Technologies: Cookies, web beacons, pixels, and similar technologies used to enhance functionality, analyze performance, and deliver personalized ads.

Information from Third Parties:

Analytics Providers: Aggregated data from providers like Google Analytics to understand user behavior.
Social Media Platforms: Limited information (e.g., name, email) when you log in using platforms like Google or Facebook.
Business Partners: Data from designers or marketplaces to fulfill orders or personalize your experience.

2. How We Use Your Information

We use your information to deliver our Services and for various purposes:

Account Management: Necessary to perform our contract with you.
Order Fulfillment: Processing purchases, arranging shipping, providing invoices or confirmations.
Secure Payment Transactions: Facilitated through PCI DSS-compliant payment gateways.
Customer Support: Addressing inquiries and enhancing your experience.
Fraud Prevention: Screening orders to protect our business.
Marketing Communications: Sending updates, offers, or personalized ads with your consent or where permitted.
Service Improvement: Analyzing usage data to enhance our Services and campaigns.
Personalization: Offering tailored recommendations based on consent or legitimate interests.
Legal Compliance: Responding to court orders or regulatory requirements.

3. How We Share Your Information

We share your information only when necessary to provide our Services, comply with legal obligations, or with your consent. We do not sell your personal information.

Service Providers: Trusted providers to deliver our Services (e.g., payment gateways, courier companies).
Business Partners: Designers or collaborators featured on Dawntown to fulfill orders or track preferences.
Legal and Compliance: To comply with laws, respond to lawful requests like court orders, or protect our rights, property, or safety.
Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred.

4. International Data Transfers

Dawntown is based in India, but we may transfer your data to other countries to provide our Services. We ensure compliance with applicable laws.

India: Adhering to cross-border transfer requirements under India’s DPDP Act.
European Economic Area (EEA) or UK: Use of Standard Contractual Clauses or reliance on adequacy decisions under GDPR.
Other Jurisdictions: Implementing safeguards such as contractual agreements to ensure equivalent protection.

5. Data Retention

We retain your data only as long as needed for the purposes described in this policy unless a longer period is required by law.

Account and Order Information: While your account is active and for up to two years after closure.
Payment Information: Not stored by Dawntown; handled securely by gateways.
Usage and Analytics Data: Retained in anonymized or aggregated form for ongoing analysis.
Legal Obligations: As needed for tax or accounting requirements.

6. Data Protection

We use industry-standard security measures to protect your data.

Encryption: All transactions and data transfers use SSL/TLS encryption.
Access Control: Restricted access to your data to authorized personnel only.
Security Audits: Regular audits to ensure robust protection.
Payment Gateways: Partnering with PCI DSS-compliant payment gateways.

While we strive for robust protection, no online system is completely secure. If a data breach occurs, we will notify affected users and authorities as required by law.

7. Your Rights Over Your Information

Depending on your location, you have rights under laws like India’s DPDP Act, GDPR, or CCPA.

Access: Request a copy of your data.
Rectification: Correct inaccurate or incomplete information.
Deletion: Request deletion, subject to legal retention requirements.
Portability: Request your data in a machine-readable format.
Objection: Object to or restrict certain uses like marketing.
Withdrawal of Consent: Withdraw consent where it applies.

To exercise your rights, contact us at hello@dawntown.in. We may verify your identity to protect your data.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality, analyze performance, and deliver personalized ads.

Necessary Cookies: Essential for core functionality (e.g., managing your shopping cart).
Performance and Analytics Cookies: Help us understand how you use our Site to optimize its performance.
Advertising Cookies: Deliver personalized ads based on your interests.

You can manage cookies through your browser settings or the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

9. Marketing and Communications

We may send you marketing emails, SMS, or updates about Dawntown products, offers, or services, but only with your consent or where permitted by law. You can opt out at any time by clicking the “unsubscribe” link in emails or updating your preferences in your account.

10. Third-Party Links and Services

Our Services may contain links to third-party websites or services not operated or controlled by Dawntown. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us at hello@dawntown.in.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: hello@dawntown.in

By using our Services, you acknowledge that you have read and understood this Privacy Policy.