{"product_id":"victoria-beckham-posh-balm","title":"Victoria Beckham Posh Balm","description":"\u003cp\u003eYou're staring down a day that demands lips that look alive without the fuss - enter Victoria Beckham's Posh Balm, the clinically-proven lip-perfecting stick that drops a dewy, diffused wash of color while locking in 24-hour hydration with its nourishing, smoothing formula. It's got that plush melty glide from a hyper-emollient blend, releasing just the right dose per twist in a super-slim bullet that's mirror-free easy. Three sheer adaptive shades bloom personalized via light pH tech, plus a clear glaze essential - buildable shine, buttery texture, barrier-boosting murumuru seed butter complex and plant-derived lanolin alt keeping chapped lips in the past. Low-maintenance luxury that elevates your everyday vibe, turning subtle flushes into your signature pout.\u003c\/p\u003e\u003ch4\u003eCustom Colour Bloom\u003c\/h4\u003e\u003cp\u003eThree shiny tinted shades pack light pH-adaptive technology, letting each sheer hue bloom into your unique wash of color that diffuses dewy and natural. The universal clear glaze stands as a nourishing staple for pure shine. No guesswork - your lips get personalized vibrancy that adapts on contact, delivering that effortless, buildable intensity from subtle flush to dialed-up glow. Paired with fine-tuned sheer pigments, it's high-performance color in low-maintenance form, perfect for street-to-night transitions.\u003c\/p\u003e\u003ch4\u003ePlush Melty Glide\u003c\/h4\u003e\u003cp\u003eEach twist unleashes a precise dose of the ultrasoft, decadent hyper-emollient formula in a sleek slim bullet, gliding entrancingly smooth without drag. Clinically proven for 24-hour hydration, it smooths texture and boosts moisture retention visibly. No mirror needed - the softest texture achievable means flawless application on the move, layering for shine or color depth. Your lips stay plump, protected, and perpetually fresh.\u003c\/p\u003e\u003ch4\u003eMurumuru Seed Butter Complex\u003c\/h4\u003e\u003cp\u003eThis powerhouse enhances your lips' skin barrier, ramping up moisture retention to restore and fend off dry, chapped vibes. Teamed with plant-derived lanolin alternative for deep nourishment, it locks in hydration, keeping texture smooth and supple all day. Clinically backed for 24-hour moisturization and improved smoothness - lips feel firm, elastic, and effortlessly perfected. Vegan, clean ingredients that nourish without compromise.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e282596\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVictoria Beckham\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: 282596\u003c\/p\u003e","brand":"Victoria Beckham","offers":[{"title":"One Size \/ ETA Shipping","offer_id":67606206087422,"sku":"282596-23492-OneSize-ETA","price":5799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/victoria_beckham_posh_balm_1_0e0d2bedae.webp?v=1790544506","url":"https:\/\/dawntown.co.in\/products\/victoria-beckham-posh-balm","provider":"Dawntown","version":"1.0","type":"link"}