{"product_id":"victoria-beckham-posh-balm-balm","title":"Victoria Beckham Posh Balm","description":"\u003cp\u003eMeet Victoria Beckham Posh Balm, the lip product that behaves like skincare and dresses like a designer accessory. It glides on with a plush, melty texture, dropping a dewy wash of shine or tint that quietly flexes all day. pH-adaptive shades bloom into your own custom tone while 24-hour hydration keeps your lips in “I drink enough water” mode, even when you don’t. One slim stick, zero mirrors, maximum smugness.\u003c\/p\u003e\u003ch4\u003eCustom Colour Bloom Technology\u003c\/h4\u003e\u003cp\u003ePosh Balm uses light pH-adaptive technology so the tinted shades don’t just sit on your lips, they react with them. Each sheer hue blooms into a personalized wash of colour that looks like your lips, but upgraded. The clear glaze steps in as the daily essential, delivering pure shine and care without any pigment drama.\u003c\/p\u003e\u003ch4\u003ePlush Melty Hyper-Emollient Formula\u003c\/h4\u003e\u003cp\u003eEvery twist clicks up a precise dose of a decadent, hyper-emollient formula that feels like a cashmere hoodie for your mouth. The texture is plush and melty, gliding on without stickiness and locking in serious moisture. Clinically proven 24-hour hydration means your lips stay soft, smoothed, and low-maintenance while you get on with everything else.\u003c\/p\u003e\u003ch4\u003eClinically-Proven Lip Care Benefits\u003c\/h4\u003e\u003cp\u003eBehind the shine, the balm is loaded with murumuru seed butter complex, a plant-derived lanolin alternative, and cucumber extract. Together they reinforce the lip barrier, help prevent dryness and chapping, and visibly improve texture and smoothness for up to 24 hours. It’s lip care in streetwear form - quietly technical, visibly polished, and absolutely everyday wearable.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e282596\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVictoria Beckham\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: 282596\u003c\/p\u003e","brand":"Victoria Beckham","offers":[{"title":"One Size \/ ETA Shipping","offer_id":67606222799102,"sku":"282596-27275-OneSize-ETA","price":5999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/victoria_beckham_posh_balm_balm_1_2d2213cf60.webp?v=1790544755","url":"https:\/\/dawntown.co.in\/products\/victoria-beckham-posh-balm-balm","provider":"Dawntown","version":"1.0","type":"link"}