{"product_id":"victoria-beckham-beauty-posh-balm-colette","title":"Victoria Beckham Beauty Posh Balm Colette","description":"\u003cp\u003eMeet Victoria Beckham Beauty’s Posh Balm in Colette, the poppy‑red lip balm that lives somewhere between “rolled out of bed” and “front row, center.” You click it up, swipe once, and suddenly your lips look hydrated, shiny, and weirdly expensive, with a tint that adapts to your tone instead of shouting over it. The formula is clinically proven for 24‑hour moisture, loaded with murumuru butter, plant‑based lanolin alternative, and cucumber seed extract, so your lips stay smooth while you pretend it’s all effortless.\u003c\/p\u003e\u003ch4\u003eClinically-Proven 24-Hour Hydration\u003c\/h4\u003e\u003cp\u003eColette isn’t playing when it comes to moisture. The balm is clinically proven to deliver 24 hours of hydration, plus visibly smoother, softer texture long after that first swipe. Hyper-emollient ingredients hug your lips in a cushy layer that seals in moisture, fights dryness, and keeps chapped edges off the roster, even when the rest of your routine falls apart.\u003c\/p\u003e\u003ch4\u003eCustom Colour Bloom Tint Technology\u003c\/h4\u003e\u003cp\u003eColette brings the “bright poppy red” energy without turning into a harsh lipstick situation. Light pH-adaptive tech lets the pigment bloom differently on each person, giving a personalized wash of color that feels lived‑in, not painted on. It’s shiny, sheer, and buildable, so you control the drama - from subtle, just-bitten tint to full-on glazed cherry lip.\u003c\/p\u003e\u003ch4\u003ePlush Melty Glide, No-Mirror Stick\u003c\/h4\u003e\u003cp\u003eThe super slim bullet clicks up in precise doses, so you don’t waste product or smear it everywhere. The plush, melty formula glides on thick enough to actually feel nourishing, but never sticky or gloopy. The narrow tip lines your lips quickly, making it easy to swipe on while you’re hopping out of a rideshare, no mirror or ring light needed.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e282596\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVictoria Beckham\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: 282596\u003c\/p\u003e","brand":"Victoria Beckham","offers":[{"title":"One Size \/ ETA Shipping","offer_id":67606222962942,"sku":"282596-27278-OneSize-ETA","price":5999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/victoria_beckham_beauty_posh_balm_colette_1_fbf76b1b2b.webp?v=1790544762","url":"https:\/\/dawntown.co.in\/products\/victoria-beckham-beauty-posh-balm-colette","provider":"Dawntown","version":"1.0","type":"link"}