{"product_id":"victoria-beckham-beauty-posh-balm-cannelle","title":"Victoria Beckham Beauty Posh Balm Cannelle","description":"\u003cp\u003ePosh Balm Cannelle is Victoria Beckham Beauty’s clinically-proven lip-perfecting stick, but make it low-key luxury for your pocket. You click, it melts, and your lips get 24-hour hydration with a flushed, watercolour wash of warm neutral colour that adapts to you. Murumuru seed butter complex, a plant-derived lanolin alternative, and soothing cucumber fruit extract team up for buttery glide, barrier support, and serious comfort. No mirror, no overthinking, just sleek shine that keeps up with your all-day, all-night rotation.\u003c\/p\u003e\u003ch4\u003eClinically-Proven 24-Hour Hydration\u003c\/h4\u003e\u003cp\u003ePosh Balm Cannelle is clinically proven to keep lips moisturised for 24 hours, so you’re not reapplying every five minutes between coffee runs and late trains. The plush, hyper-emollient formula hugs dry or chapped lips, smoothing texture and boosting softness long after it sets in. It’s lip care that behaves like skincare, with shine that doesn’t quit.\u003c\/p\u003e\u003ch4\u003eCustom Colour Bloom Tint\u003c\/h4\u003e\u003cp\u003eCannelle is a shiny tinted shade using light pH-adaptive technology, meaning the warm neutral hue shifts into a personalised wash of colour on your lips. The payoff is sheer but buildable, so you can stay barely-there or layer it up for more impact. It’s a dewy, diffused tint that always looks right with whatever you’re wearing.\u003c\/p\u003e\u003ch4\u003ePlush Melty Glide Bullet\u003c\/h4\u003e\u003cp\u003eEach twist of the slim bullet clicks up a precise dose of product, releasing an ultrasoft texture that glides on with zero drag. The formula feels rich but never heavy, giving that high-shine, glassy finish without sticky drama. It’s designed for one-handed, no-mirror application on the move - train window, backseat, sidewalk, you’re covered.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e282596\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVictoria Beckham\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: 282596\u003c\/p\u003e","brand":"Victoria Beckham","offers":[{"title":"One Size \/ ETA Shipping","offer_id":67606223618302,"sku":"282596-27280-OneSize-ETA","price":5999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/victoria_beckham_beauty_posh_balm_cannelle_1_ac147a1222.webp?v=1790544766","url":"https:\/\/dawntown.co.in\/products\/victoria-beckham-beauty-posh-balm-cannelle","provider":"Dawntown","version":"1.0","type":"link"}