{"product_id":"new-balance-990-urgent-red","title":"New Balance 990 'Urgent Red","description":"\u003cp\u003eThe New Balance 990v4 Urgent Red is where the brand’s famously sensible runner goes loud, without losing its grown‑up composure. Born from the 2016 v4 update, it keeps that refined 990 shape and layers it in premium suede and mesh, hit with maize and afterglow accents that feel like golden hour, but on your feet. Made in USA craftsmanship, everyday comfort tech, and a colorway that quietly flexes while you live your day.\u003c\/p\u003e\u003ch4\u003ePremium suede and mesh upper\u003c\/h4\u003e\u003cp\u003eThe upper mixes plush pigskin suede with breathable mesh, giving the 990v4 that sweet spot between soft, luxe texture and legit daily-wear practicality. Urgent Red does the heavy lifting, while maize and afterglow pops keep everything from slipping into “just another red shoe” territory. It’s built to handle real-life miles and still look dialed in.\u003c\/p\u003e\u003ch4\u003eENCAP and advanced cushioning\u003c\/h4\u003e\u003cp\u003eUnderfoot, the ENCAP midsole wraps a soft cushioning core in a supportive polyurethane rim, so your feet get both comfort and structure in one smart package. Paired with responsive foam, the 990v4 feels like a low-key performance car you wear, smoothing out long days, commutes, and city laps without demanding attention.\u003c\/p\u003e\u003ch4\u003eDurable outsole and daily utility\u003c\/h4\u003e\u003cp\u003eA tough rubber outsole anchors the 990v4, built for repeated pavement sessions, random detours, and those “I walked way more than planned” days. Traction stays consistent, the shape remains stable, and the Urgent Red palette gives your rotation a versatile statement piece that slides from café runs to night links effortlessly.\u003c\/p\u003e\u003ch4\u003eElevated Everyday Uniform\u003c\/h4\u003e\u003cp\u003ePair the Urgent Red 990v4 with washed black straight-leg jeans, a white heavyweight tee, and a light grey hoodie layered under a black bomber. Add simple silver jewelry and a minimalist backpack. The shoe becomes the only loud note, turning a clean daily fit into something that looks intentionally curated, not overthought.\u003c\/p\u003e\u003ch4\u003eWeekend City Lap\u003c\/h4\u003e\u003cp\u003eRun the 990v4 with relaxed olive cargos, a maize-toned tee that riffs off the accents, and a navy overshirt for balance. Finish with a beanie and small crossbody bag. The red anchors the look, while earthy tones keep it grounded, giving you a “covering a lot of ground today” outfit that still photographs well.\u003c\/p\u003e\u003ch4\u003eOffice To After Dark\u003c\/h4\u003e\u003cp\u003eGo smart-casual with tapered charcoal chinos, a crisp white Oxford shirt, and a lightweight camel cardigan or blazer. Subtle socks in sea-stone blue nod to the palette without shouting. The Urgent Red 990v4 adds personality under the desk and holds its own when you head out for late drinks afterward.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eU99076B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOfficial Colorway\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUrgent Red with Maize and Sea Stone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eABZORB cushioning; ENCAP midsole; C-CAP midsole; NDurance rubber outsole; Reflective accents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUpper Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMesh upper with premium suede and synthetic overlays; includes pig leather\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSeason\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSpring\/Summer 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNew Balance 990 1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: U99076B\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK 3.5 \/ ETA Shipping","offer_id":67584640581886,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 4 \/ ETA Shipping","offer_id":67584640614654,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 4.5 \/ ETA Shipping","offer_id":67584640647422,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 5 \/ ETA Shipping","offer_id":67584640680190,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 5.5 \/ ETA Shipping","offer_id":67584640712958,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 6 \/ ETA Shipping","offer_id":67584640745726,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 6.5 \/ ETA Shipping","offer_id":67584640778494,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 7 \/ ETA Shipping","offer_id":67584640811262,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 7.5 \/ ETA Shipping","offer_id":67584640844030,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 8 \/ ETA Shipping","offer_id":67584640876798,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 8.5 \/ ETA Shipping","offer_id":67584640909566,"sku":"U99076B","price":32199.0,"currency_code":"INR","in_stock":true},{"title":"UK 9 \/ ETA Shipping","offer_id":67584640942334,"sku":"U99076B","price":30599.0,"currency_code":"INR","in_stock":true},{"title":"UK 9.5 \/ ETA Shipping","offer_id":67584640975102,"sku":"U99076B","price":29399.0,"currency_code":"INR","in_stock":true},{"title":"UK 10 \/ ETA Shipping","offer_id":67584641007870,"sku":"U99076B","price":28799.0,"currency_code":"INR","in_stock":true},{"title":"UK 10.5 \/ ETA Shipping","offer_id":67584641040638,"sku":"U99076B","price":29299.0,"currency_code":"INR","in_stock":true},{"title":"UK 11 \/ ETA Shipping","offer_id":67584641073406,"sku":"U99076B","price":36899.0,"currency_code":"INR","in_stock":true},{"title":"UK 11.5 \/ ETA Shipping","offer_id":67584641106174,"sku":"U99076B","price":38299.0,"currency_code":"INR","in_stock":true},{"title":"UK 12.5 \/ ETA Shipping","offer_id":67584641138942,"sku":"U99076B","price":41599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/4_2026_07_10_T021549_475_12e242e3e9.webp?v=1790444155","url":"https:\/\/dawntown.co.in\/products\/new-balance-990-urgent-red","provider":"Dawntown","version":"1.0","type":"link"}