{"product_id":"hourglass-unlocked-soft-matte-lipstick-red-0-true-red","title":"Hourglass Unlocked Soft Matte Lipstick Red 0 - True Red","description":"\u003cp\u003eRed is loud, unapologetic energy, and Hourglass Unlocked Soft Matte Lipstick Red 0 – True Red is that energy bottled into a bullet that means business. Born from a vegan, carmine-free formula, it hits lips with high-impact, true-red color and a soft matte finish that actually feels like you’re wearing a balm, not sandpaper. It glides on weightless, smooths as it goes, and locks in all day without feathering, bleeding, or pulling focus from your attitude.\u003c\/p\u003e\u003ch4\u003eHigh-Impact Soft Matte Color\u003c\/h4\u003e\u003cp\u003eHourglass built Red 0 to be that true red that doesn’t flinch in daylight, flash photos, or bathroom mirrors. The primer-infused formula lays down saturated, full-coverage pigment in one swipe, drying down to a soft matte that looks polished, not flat. Color stays sharp and in-place, so you’re not babysitting your lipstick between coffee, messages, and night moves.\u003c\/p\u003e\u003ch4\u003eVegan, Carmine-Free Red Innovation\u003c\/h4\u003e\u003cp\u003eRed 0 ditches traditional carmine and goes fully vegan, using Hourglass’s exclusive red alternative to deliver that bold, universal red without animal-derived colorants. The formula wraps lips in rich pigment while respecting your ethics, so you can go full-power red and keep your values intact. It’s statement makeup that understands you care what’s inside the tube as much as what’s on your mouth.\u003c\/p\u003e\u003ch4\u003eWeightless, Conditioning Comfort\u003c\/h4\u003e\u003cp\u003eMatte that feels like your favorite lip balm is the whole point here. Lip-conditioning ingredients are baked into the formula to smooth, prime, and soften lips on contact, so the bullet glides like silk instead of tugging. The texture is light, almost invisible once on, yet it hangs on all day without drying your lips out or cracking your vibe mid-scroll.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eH371080001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHourglass Unlocked Lipsticks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: H371080001\u003c\/p\u003e","brand":"Hourglass","offers":[{"title":"0.14 OZ \/ 4 G \/ ETA Shipping","offer_id":67594175545598,"sku":"H371080001","price":6174.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/hourglass_unlocked_soft_matte_lipstick_red_0_true_red_1_411f945955.webp?v=1790496891","url":"https:\/\/dawntown.co.in\/products\/hourglass-unlocked-soft-matte-lipstick-red-0-true-red","provider":"Dawntown","version":"1.0","type":"link"}