{"product_id":"hourglass-unlocked-soft-matte-lipstick-lush-360-warm-brick-red","title":"Hourglass Unlocked Soft Matte Lipstick Lush 360 - Warm Brick Red","description":"\u003cp\u003eWarm brick red, but make it power move. Hourglass Unlocked Soft Matte Lipstick in Lush 360 wraps your lips in high-impact, creamy color with a soft matte vibe that looks polished, not try-hard. It’s primer-infused, so you get that all-day, weightless glide that doesn’t crack, flake, or misbehave around your lip line. Vegan, cruelty-free, and housed in sleek gold with the Unlocked symbol, it feels like a tiny statement piece for your face, backed by a brand that’s literally donating part of the profits to animal rights.\u003c\/p\u003e\u003ch4\u003ePrimer-Infused, All-Day Color\u003c\/h4\u003e\u003cp\u003eLush 360 is built on Hourglass’s innovative, primer-infused formula, so your warm brick red stays bold from first coffee to late-night debrief. The texture is silky and weightless, gliding on in a smooth, seamless layer that hugs lips instead of drying them out. All-day wear means fewer touch-ups, more living, and a soft matte finish that looks intentional, not overdone.\u003c\/p\u003e\u003ch4\u003eSoft Matte, Full Coverage Finish\u003c\/h4\u003e\u003cp\u003eThe payoff is serious: rich, full-coverage color in a soft matte that still feels like your lips can move, talk, kiss, snack, and generally exist comfortably. The formula is infused with conditioning ingredients to prime and smooth, so the brick red lays down evenly, doesn’t feather or bleed, and keeps your lip lines looking blurred and polished. It’s matte, but not the desert.\u003c\/p\u003e\u003ch4\u003eVegan, Cruelty-Free, Purposeful Design\u003c\/h4\u003e\u003cp\u003eHourglass keeps the formula clean of parabens, sulfates, phthalates, mineral oil, gluten, and animal-derived ingredients, so the shade hits hard without compromising your standards. The lipstick lives in a sleek gold magnetic case embossed with the Unlocked symbol, snapping shut with that satisfying click. Plus, a cut bullet tip lets you trace crisp edges easily, while a portion of profits supports animal rights initiatives.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eH371080001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHourglass Unlocked Lipsticks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: H371080001\u003c\/p\u003e","brand":"Hourglass","offers":[{"title":"0.14 OZ \/ 4 G \/ ETA Shipping","offer_id":67594182230270,"sku":"H371080001-35182-0.14OZ\/4G-ETA","price":6499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/hourglass_unlocked_soft_matte_lipstick_lush_360_warm_brick_red_1_d5402f111c.webp?v=1790496904","url":"https:\/\/dawntown.co.in\/products\/hourglass-unlocked-soft-matte-lipstick-lush-360-warm-brick-red","provider":"Dawntown","version":"1.0","type":"link"}