{"product_id":"glossier-generation-g-sheer-matte-lipstick-crush","title":"Glossier Generation G Sheer Matte Lipstick 'Crush'","description":"\u003cp\u003eGlossier's Generation G Crush is the lipstick for people who overthink their makeup routine. It's a fragrance-free, buildable sheer-matte formula inspired by that makeup artist move - blotting your lips for a naturally flushed, soft-edged look - except you skip the actual blotting step. One swipe gives you a subtle tint. Three or four swipes build to something more vivid. Crush itself is a vibrant hot raspberry pink that works across different skin tones, delivering that just-kissed finish without commitment or drama. The formula stays comfortable all day, thanks to sunflower seed wax and blue agave extract locking in moisture while the unique Soft Focus Elasto-Powder creates the matte effect without drying you out.\u003c\/p\u003e\u003ch4\u003eBuildable Sheer Pigment Formula\u003c\/h4\u003e\u003cp\u003eThe genius here is control. Start with a single layer for a barely-there wash of color that lets your natural lip tone show through. Build strategically with multiple swipes to reach your desired intensity. This approach means one lipstick adapts to different moods, outfits, and occasions. You're not locked into one look - the pigment responds to how you apply it, making it genuinely versatile for everyday wear and layering with other products.\u003c\/p\u003e\u003ch4\u003eCushiony, Non-Drying Matte Finish\u003c\/h4\u003e\u003cp\u003eSoft Focus Elasto-Powder does the heavy lifting here, delivering matte without that uncomfortable, parched feeling most matte lipsticks impose. Sunflower seed wax keeps things smooth and cushiony. Blue agave extract locks in moisture for long-lasting comfort. The result feels powdery but approachable - it glides on and stays put without making your lips feel like they're being suffocated by a finish.\u003c\/p\u003e\u003ch4\u003eClean Formula, Cruelty-Free Certification\u003c\/h4\u003e\u003cp\u003eFree from parabens, phthalates, mineral oil, sulfates, and synthetic fragrance, this is genuinely formulated with care. It's vegan, gluten-free, and cruelty-free - no compromises on the ethics side. Dermatologist-tested means it's been vetted for safety. The formula respects both your lips and your values, which feels increasingly non-negotiable in cosmetics.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2717957\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGlossier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: 2717957\u003c\/p\u003e","brand":"Glossier","offers":[{"title":"0.1 OZ \/ ETA Shipping","offer_id":67606064464126,"sku":"2717957-15542-0.1OZ-ETA","price":3899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/Test_a5cc116dbf.webp?v=1790542321","url":"https:\/\/dawntown.co.in\/products\/glossier-generation-g-sheer-matte-lipstick-crush","provider":"Dawntown","version":"1.0","type":"link"}