{"product_id":"glossier-generation-g-sheer-matte-lipstick-cake","title":"Glossier Generation G Sheer Matte Lipstick 'Cake'","description":"\u003cp\u003eYou know that feeling when your lips look like they naturally woke up that good? That's the entire premise of Generation G. Glossier built this sheer matte lipstick on a makeup artist's trick - the blotted-lipstick look that somehow makes you appear effortlessly put-together. One swipe of Cake, and you're hitting that soft-focused, just-kissed aesthetic without needing a mirror or second-guessing yourself. The formula's buildable, so you control the intensity. Go subtle with a single layer for barely-there color, or layer it up for something with actual presence. It's matte but not that drying, tight-feeling mess. Your natural lip color shows through, which means the shade adapts to you instead of fighting against you. That's the whole magic here.\u003c\/p\u003e\u003ch4\u003eBuildable, Sheer Pigment Formula\u003c\/h4\u003e\u003cp\u003eCake delivers customizable color intensity you control entirely. One swipe gives a barely-there wash of peachy nude tint. Build it with multiple layers to deepen the shade without ever reaching full coverage. The formula glides smoothly, spreads evenly, and requires zero mirror assistance. Your natural lip color works with the pigment, creating a personalized shade that's uniquely yours.\u003c\/p\u003e\u003ch4\u003eSoft-Focus Matte Finish Technology\u003c\/h4\u003e\u003cp\u003eThe matte finish isn't your typical drying formula. Generation G uses an innovative soft-focus powder that mattifies without stripping moisture. You get that diffused, blurred-edge look - like you've just been kissed. The finish feels comfortable and cushiony against your lips, maintaining a natural appearance that doesn't look heavy or cakey despite the matte aesthetic.\u003c\/p\u003e\u003ch4\u003eLong-Lasting Comfort with Blue Agave Extract\u003c\/h4\u003e\u003cp\u003eCake stays put for three to four hours, impressive for a sheer lipstick. Blue agave extract locks in moisture throughout wear, while sunflower seed wax creates smooth application and provides nourishing support. The formula avoids that awful tight sensation sheer mattes are notorious for, keeping your lips comfortable without requiring constant reapplication or touch-ups.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2717981\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGlossier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: 2717981\u003c\/p\u003e","brand":"Glossier","offers":[{"title":"3 OZ \/ ETA Shipping","offer_id":67606064496894,"sku":"2717981-15543-3OZ-ETA","price":3899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/Test_9f82d21dbd.webp?v=1790542323","url":"https:\/\/dawntown.co.in\/products\/glossier-generation-g-sheer-matte-lipstick-cake","provider":"Dawntown","version":"1.0","type":"link"}