{"product_id":"adidas-f50-messi-pro-firm-ground-soccer-cleats-ivory","title":"Adidas F50 Messi Pro Firm Ground Soccer Cleats Ivory","description":"\u003cp\u003eBuilt for players who treat every run like a highlight reel, the Adidas F50 Messi Pro Firm Ground Soccer Cleats in Ivory channel Messi’s calm, precise, unstoppable energy with a fast, minimal silhouette and a ruthless focus on speed and control. Hybridtouch+ and Halocage+ tech wrap your foot in soft-but-lockedin comfort, while the F50 Speedsystem TPU plate with bladed studs turns firm ground into your personal launchpad. Clean ivory with Semi Blue Burst and Icey Blue hits keeps the look icy, even when the game gets wild.\u003c\/p\u003e\u003ch4\u003eHybridtouch+ soft synthetic upper\u003c\/h4\u003e\u003cp\u003eThe Hybridtouch+ synthetic upper is all about that soft, pliable feel that makes the ball stick to your foot instead of bouncing away like it owes you money. It’s lightweight but supportive, wrapping your foot in a premium, glove-like hug that stays comfortable through sprints, cuts, and sudden stops, so your touch looks controlled even when everything else is chaos.\u003c\/p\u003e\u003ch4\u003eHalocage+ responsive TPU skin\u003c\/h4\u003e\u003cp\u003eHalocage+ is the stealth support system living on the outside of the cleat, a precision-placed TPU skin that tightens up your moves without weighing you down. It responds instantly when you change direction, helping keep your foot stable through sharp cuts, feints, and rapid shifts. The result is agility that feels locked-in, not sketchy, so you can play fast without second-guessing your footing.\u003c\/p\u003e\u003ch4\u003eF50 Speedsystem TPU plate\u003c\/h4\u003e\u003cp\u003eUnderneath, the F50 Speedsystem full-length TPU plate with bladed studs is engineered for pure acceleration on firm ground. It gives you that snappy, springy feel when you push off, helping you launch into sprints and hit sudden directional changes without slipping. The stud layout is tuned for traction and fast cuts, turning dry grass into a surface you can attack with aggressive confidence every minute.\u003c\/p\u003e\u003ch4\u003eMatchday Ice Control\u003c\/h4\u003e\u003cp\u003eLet the cleats be the star: pair the ivory F50s with slim white performance socks, tapered blue training shorts, and a fitted white or pale blue performance jersey. Add a lightweight track jacket in icey blue for warmup and a simple black sports backpack. Clean lines, minimal colors, all eyes on your first touch and acceleration.\u003c\/p\u003e\u003ch4\u003eTraining Ground Street Mix\u003c\/h4\u003e\u003cp\u003eOff the whistle, lean into the streetwear angle: black tapered joggers, oversized ivory hoodie, and the F50s laced tight, worn straight from turf to sidewalk. Finish with a curved-brim cap in Semi Blue Burst and a subtle crossbody bag. It’s that “just left practice, still ready to run” energy, but styled for everyday flex.\u003c\/p\u003e\u003ch4\u003eWeekend Pickup Flex\u003c\/h4\u003e\u003cp\u003eFor casual runs and pickup games, rock navy athletic shorts, a relaxed-fit graphic tee in icey blue, and the ivory F50s as your loudest statement. Add crew socks with a small logo hit and a lightweight windbreaker tied at the waist. You look game-ready without looking overly staged, like pace and style are just part of your default settings.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIH1899\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOfficial Colorway\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIvory \/ Semi Blue Burst \/ Icey Blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF50 Speedsystem full-length TPU plate with bladed studs; Halocage+ precision-placed TPU skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUpper Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHybridtouch+ synthetic upper\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSeason\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNOT_FOUND\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdidas F50 Messi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eETA Shipping\u003c\/strong\u003e – approx. 18–20 days\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSKU: IH1899\u003c\/p\u003e","brand":"Adidas","offers":[{"title":"UK 4.5 \/ ETA Shipping","offer_id":67580102279422,"sku":"IH1899","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"UK 5.5 \/ ETA Shipping","offer_id":67580102312190,"sku":"IH1899","price":29599.0,"currency_code":"INR","in_stock":true},{"title":"UK 6 \/ ETA Shipping","offer_id":67580102344958,"sku":"IH1899","price":28499.0,"currency_code":"INR","in_stock":true},{"title":"UK 6.5 \/ ETA Shipping","offer_id":67580102377726,"sku":"IH1899","price":23999.0,"currency_code":"INR","in_stock":true},{"title":"UK 7 \/ ETA Shipping","offer_id":67580102410494,"sku":"IH1899","price":24499.0,"currency_code":"INR","in_stock":true},{"title":"UK 7.5 \/ ETA Shipping","offer_id":67580102443262,"sku":"IH1899","price":24499.0,"currency_code":"INR","in_stock":false},{"title":"UK 8 \/ ETA Shipping","offer_id":67580102476030,"sku":"IH1899","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"UK 8.5 \/ ETA Shipping","offer_id":67580102508798,"sku":"IH1899","price":31499.0,"currency_code":"INR","in_stock":true},{"title":"UK 9 \/ ETA Shipping","offer_id":67580102541566,"sku":"IH1899","price":24899.0,"currency_code":"INR","in_stock":true},{"title":"UK 9.5 \/ ETA Shipping","offer_id":67580102574334,"sku":"IH1899","price":24799.0,"currency_code":"INR","in_stock":true},{"title":"UK 10 \/ ETA Shipping","offer_id":67580102607102,"sku":"IH1899","price":23999.0,"currency_code":"INR","in_stock":true},{"title":"UK 10.5 \/ ETA Shipping","offer_id":67580102639870,"sku":"IH1899","price":21999.0,"currency_code":"INR","in_stock":true},{"title":"UK 11 \/ ETA Shipping","offer_id":67580102672638,"sku":"IH1899","price":25399.0,"currency_code":"INR","in_stock":true},{"title":"UK 11.5 \/ ETA Shipping","offer_id":67580102705406,"sku":"IH1899","price":25399.0,"currency_code":"INR","in_stock":true},{"title":"UK 12 \/ ETA Shipping","offer_id":67580102738174,"sku":"IH1899","price":29799.0,"currency_code":"INR","in_stock":true},{"title":"UK 12.5 \/ ETA Shipping","offer_id":67580102770942,"sku":"IH1899","price":25399.0,"currency_code":"INR","in_stock":true},{"title":"UK 13 \/ ETA Shipping","offer_id":67580102803710,"sku":"IH1899","price":29799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9506\/9694\/files\/2_2026_06_23_T181337_491_e20e11453e.webp?v=1790430273","url":"https:\/\/dawntown.co.in\/products\/adidas-f50-messi-pro-firm-ground-soccer-cleats-ivory","provider":"Dawntown","version":"1.0","type":"link"}